Brother’s New TZe P-touch Packaging: A Sleeker, Greener, and More Sustainable Design

Starting March 1, 2025, Brother will roll out a new and improved packaging design for its popular TZe P-touch label tapes. This redesign, developed with input from customers, delivers a more economical, environmentally friendly, and sleeker packaging solution while maintaining the same high-quality Brother P-touch label tapes that users trust.

If you’re a longtime user of Brother P-touch tapes, rest assured—the physical tapes themselves are NOT changing. What’s new is the packaging format, which eliminates unnecessary plastic and shifts to a more compact, eco-friendly cardboard sleeve. Additionally, Brother will introduce a small part number change on the back of the packaging—but this will NOT affect customer purchasing or compatibility.

---

What’s Changing with Brother’s TZe P-touch Packaging?

✅ More Compact, Eco-Friendly Packaging

The biggest shift is in how Brother P-touch TZe label tapes are packaged. Previously, these tapes were enclosed in a plastic blister pack with a cardboard backing, a design that provided visibility but generated excess waste. The new format replaces the plastic with a streamlined cardboard sleeve, making it:

• More environmentally friendly – Reduces plastic waste and promotes recyclability.
• More space-efficient – Easier to store and ship, reducing overall material usage.
• More economical – Helps lower production and shipping costs, which benefits both Brother and consumers.

By removing unnecessary plastic, Brother is taking a significant step toward sustainability while still ensuring its TZe tapes remain protected and easy to identify.

---

How Will the Part Numbers Change?

One of the most frequent questions customers may have is whether part numbers are changing. Here’s the simple answer:

✔ Customer-facing part numbers WILL remain the same.
✔ Only the SKU printed above the UPC barcode (on the back of the packaging) will change.
✔ The new SKU will end with a "G" – representing "Green" for environmentally friendly packaging.

Example of the Part Number Update:

Current Part Number	SKU on Back of Packaging
TZe-131	TZe-131G
TZe-231	TZe-231G
TZe-631	TZe-631G

If you’re ordering from PtouchDirect.com, you will still search for and purchase TZe-131, TZe-231, TZe-631, etc. The only difference will be the small SKU update on the packaging.

---

Why the Change? Brother Listened to Customers

This redesign wasn’t made in isolation. Brother took direct feedback from customers—to better align with customer expectations. Many customers requested:

• Less wasteful packaging
• More sustainable product solutions
• Easier-to-store packaging for businesses and home users

Brother ensured this update met real customer needs, rather than being just a superficial design change.

---

What Stays the Same?

While the packaging is new, the product quality, durability, and compatibility remain unchanged. You can still expect:

✔ Same strong adhesion and durability – Brother’s laminated TZe tapes are water-resistant, fade-resistant, and designed for indoor and outdoor use.
✔ Same size and color options – From standard black on white labels to extra-strength adhesive and flexible ID tapes, Brother’s full TZe tape lineup is unchanged.
✔ Same compatibility with Brother P-touch label makers – No need to worry about whether these new-packaging tapes will work with your label maker—they absolutely will.

---

What This Means for Customers

For home users, businesses, and professionals who rely on Brother P-touch tapes, this change brings a few key benefits:

1. A More Sustainable Labeling Solution

As businesses and consumers become more eco-conscious, reducing plastic waste is a big step forward. The new packaging is designed to minimize environmental impact while still providing the same premium-quality label tapes.

2. No Change in How You Buy Brother P-touch Tapes

If you’ve been ordering Brother TZe tapes from PtouchDirect.com, nothing changes in terms of what you search for and buy. Simply look for your usual part number, and you’ll receive the new, eco-friendly packaging version of the same great product.

3. Easier Storage and Handling

With the compact cardboard sleeve replacing bulkier plastic packaging, storing your extra label tapes will be more convenient. This is especially useful for businesses that order in bulk and need to keep label storage efficient.

---

When Will You Start Seeing the New Brother TZe Tape Packaging?

Brother will begin phasing in the new packaging on March 1, 2025. Because inventory may overlap, you might see both old and new packaging versions for a short time. However, by mid-2025, the sleeker, more sustainable packaging will become the new standard.

Rest assured that regardless of which packaging you receive, you’re still getting the same high-quality Brother P-touch TZe tape that’s trusted by businesses, professionals, and home users worldwide.

---

Where to Buy Genuine Brother P-touch Tapes with New Packaging?

At PtouchDirect.com, we’re proud to be a leading source for genuine Brother P-touch label tapes. Whether you need:

✔ Standard laminated TZe tapes
✔ Extra-strength adhesive tapes
✔ Flexible ID tapes for cables and wires
✔ Specialty labels in various colors and widths

…you can count on PtouchDirect.com for fast shipping, competitive pricing, and 100% authentic Brother label tapes.

---

Final Thoughts: A Positive Change for P-touch Users

Brother’s new TZe P-touch packaging represents a win-win for customers and the environment:

✅ More sustainable & eco-friendly
✅ No impact on product quality or compatibility
✅ Easier storage & handling
✅ Same trusted performance

As the official transition begins in March 2025, customers can feel good knowing they’re purchasing a greener, more efficient version of the same reliable Brother P-touch label tapes.

For the latest updates and to shop for your favorite Brother P-touch tapes, visit PtouchDirect.com today!